For the private one:
to possess a personal site means to have an encounter point with far persons, to be confronted with own ideas and own points of view, and at the same time to share own experiences, acquaintances, thoughts and reflections.
It means also to express interests and creativity, to publish news and information of every kind.
As an example to write of our last travel, to show the taken photos and to enrich the all with the emotions tried in those details moments and places.

For a company:
be visible means to make known their company and their products to domestic and international market; which will reduce barriers in communication with foreign countries and all issues related to time zones.
Moreover, it can be an increase in the solidity business and a resulting increase in sales and profits.
Customers can be easily and cost low, encouraged to participate in the surveys for the market, perhaps by testing almost in real time the "consent" of a particular product or service, eliminating the need to conduct tests of high costs at companies.

Benefits:
create a website mainly provides the opportunity to gain a competitive advantage over its competitors. Over the years, more and more business if they are realized and the realization of the web site and now become an important need not to lose competitiveness. Now the Web has become a means of communication and strategic imperative that is inserted in each marketing campaign worthy of respect.

Another advantage that should not be underestimated and web site that allows you to be visible at any time and anywhere in the world, so you can watch and buy the products and have a direct relationship with the company, providing views and suggestions.

Each product can be sold without limitation in time and quantity, including through transactions carried out in safety guaranteed by an SSL certificate and virtual POS that allows you to send and receive payments in an immediate, simple and secure.

Do not underestimate the possibility of sending virtually at zero cost, advertising and promotions to its customers, via special mailling list and other tools in the industry, so that will be constantly updated on new products/services and any other communications, which is not feasible with traditional channels.

In synthesis:
it favors the contacts trades them with customers and suppliers, it promotes own image, it offers the possibility to increase own volume of transactions, allows to offer to the customer continuous a technical attendance.